I am a content designer & creative strategist working in the field of sustainability.

I work with government organisations, NGOs and the private sector to create meaningful content and robust strategies that help to instigate impactful change.

Problems I Solve

  • Are you trying to explain or better story tell your sectors technical jargon to your clients, customers or stakeholders but not sure how?
  • Are you not quite hitting the nail on the head when it comes to understanding your audience’s needs and creating the impact you’re looking for?
  • Are you yearning for something a little more innovative and creative in your sustainability strategies?
  • Or are you just needing some help with some magical word smithing across your internal and or external communications?

Then you’ve come to the right place…

My approach

Challenge

Dig Deep: Understanding the challenge

  • Scope and scan
  • Research - audience mapping, interviews, personal observations, document analyses, future thinking/forecasting etc
  • Diagnostics and establishing needs and priorities
Light bulb

Get Creative: Developing ideas, visions and strategies

  • Co-create with the client
  • Visualize, ideate & innovate
  • Build strategy & design content for any platform
Impact

Deliver Impact: Instigating the change

  • Storytelling and communication
  • Provide roll out guidance
  • Stakeholder engagement for maximum outreach
Design

Cross Check: Monitoring progress & Maintaining quality

  • Sustainability reporting
  • Ongoing editorial and strategic support from copy editing new text to strategic communications guidance

My passions

Messaging for Sustainability

Storytelling for Sustainability

Crafting messages that matter and creating stories with impact to help my clients communicate to the world their exciting journey towards sustainability.

Visioning the Future

Visioning the Future

Looking at future trends in the sustainability realm and how this can impact on organization’s trajectories, product designs and service delivery.

Creating an Impact

Making an Impact

Making sustainability relevant in such a way that generates positive impact and creates behaviour change amongst a range of audiences.

Getting Creative

Getting creative

Thinking out of the box and applying different methods to get the best answers that solve sustainability problems now and for the future, even if that requires a bit of ping pong to get the juices flowing :)

A snapshot of some of the projects I have worked on

Some of the clients I deliver for

My journey

CBD

What?

Sustainability has always been my passion and my purpose. After studying the ‘socks off it’ at University with three degrees (BSc, MSc and PhD) under my belt, I then ventured across four different continents over 15 years accumulating essential experience, from the jungles of Tanzania, the reefs of Indonesia, the cloudforests of Ecuador to the protected areas of Costa Rica and Panama, the shores of Lake Geneva and the Mekong Delta in Vietnam and Cambodia.

How?

Thanks to my technical background and applied multi-sectoral international experience, combined with my thirst for creativity using an array of mediums and my desire to inspire change and deliver lasting and sustainable impact across different audiences, today my focus is geared towards offering clients a delicate blend of well grounded yet creatively crafted sustainability communications to drive that all important behaviour change.

With whom?

I’ve collaborated with organizations at the international, regional, national and grassroots level - from the United Nations to Governments, Development Banks, NGOs, local community groups and social enterprises - working on all different facets of sustainability.

You can see my dedicated writing and strategic communications work here in my portfolio.

Contact

Drop me a line if you’d like to collaborate with me on your projects or simply chat over a coffee.

I live in Barcelona but spend a lot of my time travelling around Europe particularly to and from the U.K. and Switzerland. I also spend time in Phnom Penh in Cambodia.

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